![]() The song continues to describe Rosie (“never twittery, nervous or jittery” “smeared full of oil and grease”) and her responsibilities (protecting her boyfriend Charlie–a marine–by working overtime riveting, and “putting all her cash” into buying war bonds). There’s a girl who’s really putting them to shame, While other girls attend their fav’rite cocktail bar, Not much is known about Loeb, but Evans was a composer, author, publisher, musician and record executive 2. Rosie the Riveter’s actual first public appearance was a popular, self-titled, song released in February 1943 by Redd Evans and John Jacob Loeb. This female Westinghouse worker, unnamed, was displayed for about two weeks in factories in East Pittsburgh, Pennsylvania and was most likely only meant as encouragement for the female workers making plasticized helmet liners. joined WWII as demand for goods increased and the number of male workers decreased, and propaganda posters were a popular public relations tool. There was often tension between labor unions and management after the U.S. Howard Miller created a series of 42 posters to raise morale and reduce the chances of worker strikes in their factories. Hired by Westinghouse Electric in 1942, J. As ubiquitous as the “We Can Do It!” poster is within the modern imaginings of the World War II zeitgeist, it actually had very little to no cultural impact at its display in early 1943.
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